Friday, 15 March 2013

Case 15 - F1

F1 - motorised bore-fest.
Problem - Formula One can be pretty dull. There's precious little competition off the track, with only two or three teams possessing the necessary funding to put out a decent car, with the knock on effect being there's precious little competition on the track. Only one of four drivers will win the Championship this year. It's harder than ever to overtake nowadays. It's all got a bit boring. Formula One needs a makeover.

Solution - F1 needs a new element. Something fun and/or dangerous, I would suggest. Here are some thoughts we can work with:

1 - Make the cars structurally stronger and then encourage pile ups and collisions. That's what most people are watching for anyway! Tell the drivers they'll get bonus points for wiping rivals out.

2 - Further to Point One, adopt a Wacky Races element to proceedings. Allow each team to add a number of signature weapons/gadgets to their cars. Man, I used to love Wacky Races.

3 - While we're on the subject of timeless cartoons, why not introduce a bit of Wile E Coyote to F1? Have a designated villain set up a number of hilariously flawed traps all over the racetrack. Keeps it interesting.

4 - Ramp up the rivalry between the drivers. We're thinking Soap Style. Perhaps Lewis Hamilton can start dating Mark Webber's mum. And then ditch her at the altar. Or maybe Alonso can beat up Jenson Button's dad? Spice. Things. Up.

Follow PR Troubleshooting Solutions on Twitter:

@PRTROUBLESHOOT

No comments:

Post a Comment