Case 5 - Horses

Dinner. 

Problem - This horse meat in food products scandal has affected the reputation of many major food providers, including producers and supermarkets. This has been covered extensively in the press. But, to date, no-one has focused on the negative affect this saga has had on the reputation of horses (shown above). The once noble beast, on a par with the loveable Dog (Great tagline - man's best friend - fantastic PR) or the domestic cat (Great PR for what is essentially a sh*tty, ungrateful animal), has taken a real beating in recent weeks. How could their PR team allow them to go from the heights of Warhorse, where horses were shown bravely fighting against the NAZIS in World War One FOR OUR FREEDOM, to being ground up and served as burgers?! Something needs to be done to restore the Horse to its rightful place in the thoughts of Englishmen; that the Horse is an animal that should be respected and, above all, not eaten.

Solution - A clear statement of intent needs to be sent. Something that says "F*ck this, I'm not letting my brethren get eaten anymore. We're not bloody cows." I recommend taking a number of jockeys hostage. The advantages are thus:

1. The irony of horses taking a whip to a bunch of jockeys will be lost on no one. 
2. Jockeys are small. They probably won't put up much of a fight. 
3. The press will lap this up.

If you need further assistance, you may wish to recruit the Vegetarians. They'll back you up. Probably best to just bring them in for the planning stages though. The lack of meat in their diets makes them very weak so they're not much use with practical tasks. All the best.


Follow PR Troubleshooting Solutions on Twitter:

@PRTroubleshoot

@PRTroubleshoot