Monday, 25 February 2013

Case 1 - Birds Eye




Problem - Company hammered in the press following horse meat in lasagne revelation.  

Solution - It's clear that Birds Eye needs to get their lasagne lovers back on side. And quick. But public confidence is shot (rather like an ever-increasing number of horses, it would seem). So PR Troubleshooting Solutions stepped in with the following advice sent through the medium of Facebook. (see below)

This beautiful PR manouevre will generate bundles of positive coverage and show the great British public that they care. All for a couple of grand. 

And yet, amazingly, Birds Eye are yet to respond to my kind offer. I do hope they are not in the process of adopting my plan but with their own Representative of the People. That would anger me. 




Follow PR Troubleshooting Solutions on Twitter: 

@PRTroubleshoot


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