Case 3 - Steve McClaren

Problem - Steve McClaren's managerial career and credibility has been further damaged after he was given the boot by FC Twente. His reputation in English football is poor as a result of his troubled stint as England boss, his dodgy Dutch accent (see below) and blink-and-you'll-miss it tenures at Nottingham Forest and Wolfsburg. The challenge is to present Shteve as a decent manager and get him a job.

Solution - Steve can show he doesn't take himself too seriously through embracing his lowest managerial moment (see below) and bringing out his own range of umbrellas. We've even thought up the tagline - why does it always rain on me? Steve can show he has a sense of humour, has put his England failure behind him and has the nous to make a bit of dosh out of the whole sorry episode. Win win win. A Championship side will be in for him in no time. Back of the net!

Wet drip: Shteve McClaren

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